A chart in the “Forrester Wave: Email Marketing Service Providers” report (see below) I talked about end December shows that the main impact of the recession on email marketing is actually not a bad one.
Due to the crisis 48% of email marketers focused on making their email communications more relevant.
Yesterday Silverpop announced the results of a survey it conducted in late November.
The survey of 300 email marketers found that 88% of respondents said the recession continues. Furthermore, three-quarters said it’s hurt their business.
Silverpop also asked the respondents when they think the recession might end. 36% of them answered ‘not anytime soon’.
Despite these depressing findings, the outlook for email marketing remains good, at least according to the email marketers.