Silverpop: increasing customer loyalty is the top email marketing goal for 2010

Yesterday Silverpop announced the results of a survey it conducted in late November.

The survey of 300 email marketers found that 88% of respondents said the recession continues. Furthermore, three-quarters said it’s hurt their business.

Silverpop also asked the respondents when they think the recession might end. 36% of them answered ‘not anytime soon’.

Despite these depressing findings, the outlook for email marketing remains good, at least according to the email marketers.

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