Silverpop: increasing customer loyalty is the top email marketing goal for 2010

Yesterday Silverpop announced the results of a survey it conducted in late November.

The survey of 300 email marketers found that 88% of respondents said the recession continues. Furthermore, three-quarters said it’s hurt their business.

Silverpop also asked the respondents when they think the recession might end. 36% of them answered ‘not anytime soon’.

Despite these depressing findings, the outlook for email marketing remains good, at least according to the email marketers.

Four out of 10 respondents said that their email budgets will increase in 2010 and 47% said they would stay the same.

For 52% increasing customer loyalty is priority number one for 2010.

Next comes driving incremental revenue with 51% of respondents.

Bookmark and Share

Join me and others on the Engagment Experts community

Follow me on Twitter

Subscribe to my email newsletter