Email marketing tip #2: make abundant use of hyperlinks

Including more hyperlinks in emails increases both opening rate and click-through rate.

The differences in the opening and click-through rates in function of the number of hyperlinks in the e-mail are not dramatic but still significant.

The opening rate of e-mails with 25 or more hyperlinks is 12% higher than that of emails with fewer than 25 links.

The click-through rate is 29% higher.