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StrongMail goes social media with viral features and now includes multi-variate testing

It’s been a very busy day so in this post I might do some copy and paste from a press release. Yesterday, StrongMail announced the latest version of its Message Studio.

What’s new? First of all, the new Message Studio now includes Campaign Optimizer, a tool that leverages multi-variate testing to automatically optimize campaigns in real-time.

You know what that means: StrongMail now offers the possibility to test what content etc. performs best so that you can optimize the remainder of the campaign.

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Categories Email marketing, Industry news, Social email marketing Tags blogs, Campaign Optimizer, campaigns in real-time, email, email marketing, Facebook, Forward-to-a-Friend, Message Studio, multi-stage sharing behavior, multi-variate testing, MySpace, Social Notes, StrongMail, StrongMail Influencer, Twitter, viral marketing, viral marketing + email marketing

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