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Social Email Marketing

Harris Interactive/Pontiflex

Building online relationships: first email marketing and then social media?

I posted this earlier on another blog but it is about what this blog is all about: social media, email marketing and social email marketing. So here goes.

Back in November a survey, conducted by Harris Interactive for US-based Cost-per-Lead (CPL) advertising marketplace Pontiflex, showed that only 12% of online adults have provided their social networking information (such as a Twitter handle or Facebook username) to receive promotions from brands.

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Categories Email marketing, Research, Social email marketing, Social media marketing Tags email marketing, Harris Interactive/Pontiflex, social email marketing, social media marketing, social networking space

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