It is easy to pinpoint the biggest viral marketing successes, and incredibly hard to find any real failures. This is not because there aren’t any out there – there are thousands of viral marketing failures every year – but because a viral marketing failure is typically a lack of enthusiasm, lack of exposure, and in the end, a lack of any measurable results.
How can you avoid this type of marketing failure for yourself? By studying the most successful viral marketing campaigns and using them to shape your own marketing strategy. Here’s an analysis of two viral marketing campaigns, one that was a huge success, and the other a huge failure.