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Viral marketing tips: get your campaigns off the ground with some psychology

Viral marketing is very different from many forms of online marketing. While pay-per-click advertising and email marketing rely on razor-sharp calculations and per-customer acquisition costs, viral marketing is much more dependent on psychological triggers and natural marketing methods.

Perhaps that is why it is rarely the most scientific marketers that make the most successful viral marketing campaigns. It is difficult to calculate the spread factor for viral marketing news, just as it is incredibly difficult for Hollywood to predict which movies will hit big and which won’t.

The internet has opened up the age of the unpredictable hit, and with some psychological effects it’s possible to give your viral marketing campaign a much greater chance of being that hit.

Viral marketing: tips to avoid failure by analyzing two campaigns

It is easy to pinpoint the biggest viral marketing successes, and incredibly hard to find any real failures. This is not because there aren’t any out there – there are thousands of viral marketing failures every year – but because a viral marketing failure is typically a lack of enthusiasm, lack of exposure, and in the end, a lack of any measurable results.

How can you avoid this type of marketing failure for yourself? By studying the most successful viral marketing campaigns and using them to shape your own marketing strategy. Here’s an analysis of two viral marketing campaigns, one that was a huge success, and the other a huge failure.