Engagement marketing: the human dimension

Remember I talked about the definition of engagement marketing this week, and that I found a nice description on Wikipedia?

Well, there was more on Wikipedia about engagement marketing. Wikipedia referred to an interview with Henry Jenkins DeFlorz, who is Professor of Humanities and Founder and Director of the Comparative Media Studies Program at MIT.

In the interview the psychological and sociological aspect of engagement marketing shows. Now it’s time to share a little secret: I know a lot about psychology, sociology, philosophy and anthropology. Together with interactive and social marketing, they’re my main areas of interest.

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