Study: emerging group of Boomers embraces social media and consists of influencers

Here is another piece of research. It’s already a week or so ‘old’ but I just found it when sifting through my inbox and the PRWeb press releases from the last weeks (have to clean that inbox and fast).

According to a survey, conducted by CPH Research, on behalf of Continuum Crew, Baby Boomer-aged respondents’ anxiety has shifted from the collapse of the economy to the cost of health care. 

What does this have to do with this blog? Well, in fact, nothing. But the survey also found some interesting things on the media consumption of this age group (generation born between 1946 and 1964). 

In fact, I quote, “the only media activity to rise dramatically (in this age group) was time spent on the Internet. 

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