Study: emerging group of Boomers embraces social media and consists of influencers

Here is another piece of research. It’s already a week or so ‘old’ but I just found it when sifting through my inbox and the PRWeb press releases from the last weeks (have to clean that inbox and fast).

According to a survey, conducted by CPH Research, on behalf of Continuum Crew, Baby Boomer-aged respondents’ anxiety has shifted from the collapse of the economy to the cost of health care. 

What does this have to do with this blog? Well, in fact, nothing. But the survey also found some interesting things on the media consumption of this age group (generation born between 1946 and 1964). 

In fact, I quote, “the only media activity to rise dramatically (in this age group) was time spent on the Internet. 

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The value of word-of-mouth marketing

Word of mouth Everyone that has used word-of-mouth marketing (WOM) knows that it can be a powerful marketing instrument, if prepared and executed well.

Companies love customers who recommend them to friends, family, colleagues etc.

In these times of influencer marketing having loyal customers isn’t good enough, we need brand advocates.

How do we identify such people, and accurately calculate their financial impact?

The answer is more complicated than it might seem.

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