The value of word-of-mouth marketing

Word of mouth Everyone that has used word-of-mouth marketing (WOM) knows that it can be a powerful marketing instrument, if prepared and executed well.

Companies love customers who recommend them to friends, family, colleagues etc.

In these times of influencer marketing having loyal customers isn’t good enough, we need brand advocates.

How do we identify such people, and accurately calculate their financial impact?

The answer is more complicated than it might seem.

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