Social media marketing: how many friends does your business have?

When I started this blog back in December, I thought no one would read it because I was not a native English speaker, and I guessed that what I have been writing about for ages in my own country wouldn’t appeal to an international “audience”.

The interaction with people via this blog, the “followers” (I really hate that word) and good old Google Analytics, tell me I was wrong.

When I started the Social Marketing Forum, I was doubting again. Who needed another web site, group blog or Ning community about social media marketing, right?

But I was wrong again. If you have over 600 members in 3 months and over 900 fans on your Facebook page in 2 weeks you must be doing something that appeals I guess.

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The value of word-of-mouth marketing

Word of mouth Everyone that has used word-of-mouth marketing (WOM) knows that it can be a powerful marketing instrument, if prepared and executed well.

Companies love customers who recommend them to friends, family, colleagues etc.

In these times of influencer marketing having loyal customers isn’t good enough, we need brand advocates.

How do we identify such people, and accurately calculate their financial impact?

The answer is more complicated than it might seem.

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