Social media marketing: how many friends does your business have?

When I started this blog back in December, I thought no one would read it because I was not a native English speaker, and I guessed that what I have been writing about for ages in my own country wouldn’t appeal to an international “audience”.

The interaction with people via this blog, the “followers” (I really hate that word) and good old Google Analytics, tell me I was wrong.

When I started the Social Marketing Forum, I was doubting again. Who needed another web site, group blog or Ning community about social media marketing, right?

But I was wrong again. If you have over 600 members in 3 months and over 900 fans on your Facebook page in 2 weeks you must be doing something that appeals I guess.

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Five ways to keep your followers happy when you use Twitter for promotions

As much as certain areas of the internet love to be marketed to, Twitter users are highly selective in what they find worthy of being marketed on the platform.

That is the reason why you have got to achieve two things when you want to promote your stuff on Twitter. The first, and in the long run, most important, is to build an audience that is happy with you being there. The power comes with long-term followers, and that is what makes marketing easy.

The second, of course, is to promote your products, services, or whatever your end result is. Don’t worry: Twitter is not an impenetrable marketing tool, but it does require some long-term strategy. These five tips will help you learn, market, and adapt.

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