Twitter is a social phenomenon that has taken everyone by surprise. Tweeting was first thought of as a purely social activity similar to text messaging, but marketers quickly figured out it could also be a powerful marketing tool.
And like any tool, when used badly, you get bad results. Sometimes very bad. Some of the worst mistakes you can make on Twitter are very easily avoided with just a few basic cautions.
Recently I interviewed Michael Kahn (SVP Marketing at Performics) about Twitter and marketing. I already did a small post about it but here is some more.
I’ll leave out my questions and just share Michael’s view on Twitter marketing.
“Once you get on Twitter, you need to stay active to build a following. Hone in on your sweet spot and then start tweeting about it. People who are interested in what you have to say will start following you—your followers self-select themselves and thus are highly qualified prospects. Have a brand personality, but also offer people valuable content”.