Social media monitoring and lead generation: maximizing ROI

Graphic social email marketing In today’s market, people are creative in avoiding all the traditional marketing schemes. They simply search for keywords and find what they are looking for more specifically. As I wrote before, from ‘push’ to ‘pull’. In other words, today’s society is more to the point.

If you are trying to maximize the return on investment (ROI) of your generated leads, you may want to try a few key concepts that I found in a white paper from Alterian.

Building effective organic search engine optimization (SEO), will allow you to “be found” by (potential) customers. The social networking tools out on the market provide huge user bases and social media monitoring helps with the interaction to those bases.

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The fans are finally dead (and some free social media marketing advice for Facebook and Twitter)

Fans become people who likeOne small post before I call it a day.

The people at Facebook have done what they promised to do a while ago: when going to the Facebook page of my blog, I noticed that the traditional “x fans” has been replaced by “x people like this”.

I would have said “x people like this page”, to be that bit more precise. However, that’s a detail. I’m glad they finally got rid of the word fans.

Maybe many of you will find this stupid but to me, it matters. I never liked the word fans, and I explained why earlier in some posts. Being a fan of someone or something always brings to mind the image of a crowd cheering their favorite whatever (which reminds me that one day I’ll explain why I don’t like the word crowdsourcing either, I’m picky, I know, but words matter more than many can imagine).

The word fans expresses an inequality for me and that’s exactly what I don’t like (have to admit I don’t like celebrity stuff that much either, as my aunt used to say “we all have to go to the bathroom now and then”).

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