The impact of social media continues to surprise

Ryan_Schoenefeld_1 In a New York Times article entitled, “Sun’s Chief Executive Tweets His Resignation,” by Ashlee Vance, I learned of the implications that social media networking has brought about.

Who would have thought that a social media networking platform could be an avenue for such an announcement? Maybe it is should be expected though — with more social networking tools to use, this could become a new option for people, and ultimately develop into a trend for individuals to harness.

Regardless of what is going to happen as a result, Jonathan Schwartz, the previous chief executive at Sun Microsystems has seemingly paved the way for people to imitate him; even if he didn’t intent to.

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Social media monitoring and lead generation: maximizing ROI

Graphic social email marketing In today’s market, people are creative in avoiding all the traditional marketing schemes. They simply search for keywords and find what they are looking for more specifically. As I wrote before, from ‘push’ to ‘pull’. In other words, today’s society is more to the point.

If you are trying to maximize the return on investment (ROI) of your generated leads, you may want to try a few key concepts that I found in a white paper from Alterian.

Building effective organic search engine optimization (SEO), will allow you to “be found” by (potential) customers. The social networking tools out on the market provide huge user bases and social media monitoring helps with the interaction to those bases.

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