In case you haven’t read the interview with Michael Kahn regarding Twitter and social media (and you really should read it, see link below this post): Michael stated that the search engines rank Twitter pages highly for brand name searches.
He also said: “Social sites within the search engine results pages (SERPs) are here to stay. If brands do not control their Twitter page, they risk losing control of their brand’s message on Twitter and in search.” So, search matters in social media marketing, especially from a SEO (Search Engine Optimization) viewpoint.
Want more proof? Look at the agenda of the upcoming Search Engine Strategies London conference: there is a lot of social media going on there. So, I decided to create a new ‘category’ on this blog, I called it ‘social SEM’ (so that there is no confusion with Google’s social search).
However, before talking social search, let’s take a look at some of the evolutions in the search engine market. I interviewed Joseph Kerschbaum, Client Services Director at PPC company Clix Marketing on 2010 global PPC and SEM trends.