Interview: trends in Search Engine Marketing and PPC advertising

Joseph Kerschbaum, Client Services Director at Clix Marketing Whether you’re talking about Twitter, social bookmarking or any other service: search engine marketing is never far away. 

In case you haven’t read the interview with Michael Kahn regarding Twitter and social media (and you really should read it, see link below this post): Michael stated that the search engines rank Twitter pages highly for brand name searches.

He also said: “Social sites within the search engine results pages (SERPs) are here to stay. If brands do not control their Twitter page, they risk losing control of their brand’s message on Twitter and in search.” So, search matters in social media marketing, especially from a SEO (Search Engine Optimization) viewpoint.

Want more proof? Look at the agenda of the upcoming Search Engine Strategies London conference: there is a lot of social media going on there. So, I decided to create a new ‘category’ on this blog, I called it ‘social SEM’ (so that there is no confusion with Google’s social search).

However, before talking social search, let’s take a look at some of the evolutions in the search engine market. I interviewed Joseph Kerschbaum, Client Services Director at PPC company Clix Marketing on 2010 global PPC and SEM trends.

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The ROI of social media: a range of valuable opinions and insights

Recently, I wrote about the ROI of social media marketing. As you know, there are some misunderstandings and, to say the least, different opinions regarding this topic.

In the Social Marketing Forum, where I’m a member, some interesting opinions regarding the topic were posted when one of the members asked about the ROI of social media marketing.

I’m going to sum them up because it’s really interesting to have the opinions from different experts, with different backgrounds (performance marketing, social media management, B2B lead management marketing, web analytics, etc.). 

So, this will be the longest post ever on this blog, but it’s one you might want to print…

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