BtoB Magazine: Email, Content and Social Key Priorities for B2B Marketers

B2B Online priorities 2011 business using social media According to a survey by BtoB Magazine, stead on is the way to go when considering online B2B marketing tactics. 78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going.

70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. Search engine marketing comes up right after social with 57% planning to increase budgets in that area.

B2B marketers used to have a tendency to stick with what works – preferring to remain in what they believe is the comfort zone of their target market. However, these numbers certainly seem to suggest that marketers for B2B are at least  looking at multiple channels to get their message across. Recent research from MarketingSherpa also showed that inbound marketing and social media are on the rise.

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Interview: trends in Search Engine Marketing and PPC advertising

Joseph Kerschbaum, Client Services Director at Clix Marketing Whether you’re talking about Twitter, social bookmarking or any other service: search engine marketing is never far away. 

In case you haven’t read the interview with Michael Kahn regarding Twitter and social media (and you really should read it, see link below this post): Michael stated that the search engines rank Twitter pages highly for brand name searches.

He also said: “Social sites within the search engine results pages (SERPs) are here to stay. If brands do not control their Twitter page, they risk losing control of their brand’s message on Twitter and in search.” So, search matters in social media marketing, especially from a SEO (Search Engine Optimization) viewpoint.

Want more proof? Look at the agenda of the upcoming Search Engine Strategies London conference: there is a lot of social media going on there. So, I decided to create a new ‘category’ on this blog, I called it ‘social SEM’ (so that there is no confusion with Google’s social search).

However, before talking social search, let’s take a look at some of the evolutions in the search engine market. I interviewed Joseph Kerschbaum, Client Services Director at PPC company Clix Marketing on 2010 global PPC and SEM trends.

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