BtoB Magazine: Email, Content and Social Key Priorities for B2B Marketers

B2B Online priorities 2011 business using social media According to a survey by BtoB Magazine, stead on is the way to go when considering online B2B marketing tactics. 78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going.

70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. Search engine marketing comes up right after social with 57% planning to increase budgets in that area.

B2B marketers used to have a tendency to stick with what works – preferring to remain in what they believe is the comfort zone of their target market. However, these numbers certainly seem to suggest that marketers for B2B are at least  looking at multiple channels to get their message across. Recent research from MarketingSherpa also showed that inbound marketing and social media are on the rise.

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Main email marketing challenges for 2010: inbox clutter and relevant content

The survey of 300 email marketers that Silverpop conducted (see today’s earlier post) and that showed increasing customer loyalty is the top email marketing goal for 2010, also looked at the main email marketing challenges for 2010.

Among these main challenges in email marketing the Silverpop survey found “inbox clutter” with 37% of respondents.

Silverpop refers to data from Forrester Research that estimated a while ago that consumers will receive more than 9,000 email marketing messages a year by 2014.

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