Day One Of MarketingSherpa’s Email Marketing Summit: What Has Changed?

Marketingsherpa-email-marketing-summit-2011 As usual the first day of MarketingSherpa’s Email Marketing Summit (as you know this time in Vegas) yesterday began with an overall view of the next challenges email marketers will be facing for 2011.
This is the top 5: Relevancy, List growth, RIO monitoring, Deliverability and Social media integration.

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Main email marketing challenges for 2010: inbox clutter and relevant content

The survey of 300 email marketers that Silverpop conducted (see today’s earlier post) and that showed increasing customer loyalty is the top email marketing goal for 2010, also looked at the main email marketing challenges for 2010.

Among these main challenges in email marketing the Silverpop survey found “inbox clutter” with 37% of respondents.

Silverpop refers to data from Forrester Research that estimated a while ago that consumers will receive more than 9,000 email marketing messages a year by 2014.

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