Using PPC advertising for your email marketing subscription page

Funnel Besides email marketing, pay-per-click advertising is one of the most cost-effective forms of advertising out there. Remember the findings of the latest SEMPO survey.

PPC advertising is most commonly used as a standalone marketing method which is a shame in a customer-centric and multi-channel marketing reality.

On top of that, PPC advertising is still too often seen as SEA (Search Engine Advertising). But some social media PPC platforms that are more content-based (such as social bookmarking) show a much better cost per lead (certainly if you are focusing on ‘expensive’ keywords and not engaging in long-tail SEA).

Today, many marketers are looking at PPC advertisements as a method for generating leads and email marketing list opt-ins.

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Madison Avenue still has to find its way to social media, and it will not happen soon

Last week, CNET’s Caroline McCarthy wrote about eMarketer’s data about ad spending on social media sites.

According to eMarketer, the share of social networks such as Facebook and MySpace, was only 5.5% of the total digital ad spending in 2009. That’s slightly more than in 2008, and it’s indeed a bit surprising when listening to both the intentions from marketers and from the social networks themselves.

Especially if you look at how the Facebook’s and MySpace’s of this world try to convince advertisers to spend on their networks. Is it a coincidence that recently Facebook announced it will take care of its own advertising business? 

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