Madison Avenue still has to find its way to social media, and it will not happen soon

Last week, CNET’s Caroline McCarthy wrote about eMarketer’s data about ad spending on social media sites.

According to eMarketer, the share of social networks such as Facebook and MySpace, was only 5.5% of the total digital ad spending in 2009. That’s slightly more than in 2008, and it’s indeed a bit surprising when listening to both the intentions from marketers and from the social networks themselves.

Especially if you look at how the Facebook’s and MySpace’s of this world try to convince advertisers to spend on their networks. Is it a coincidence that recently Facebook announced it will take care of its own advertising business? 

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MillwardBrown and Cymfony team up to determine effects of share of voice across social media properties

Earlier this week, Millward Brown and its ‘digital unit’ Dynamic Logic sent out a press release announcing a partnership with Cymfony.

With the partnership the company will, and I quote, “integrate analysis of the millions of discussions occurring everyday on social media sites, blogs and message forums into their established suite of digital, media and marketing solutions”. 

The purpose is to enable brands to have a better view on their performance from the customer view point. 

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