MillwardBrown and Cymfony team up to determine effects of share of voice across social media properties

Earlier this week, Millward Brown and its ‘digital unit’ Dynamic Logic sent out a press release announcing a partnership with Cymfony.

With the partnership the company will, and I quote, “integrate analysis of the millions of discussions occurring everyday on social media sites, blogs and message forums into their established suite of digital, media and marketing solutions”. 

The purpose is to enable brands to have a better view on their performance from the customer view point. 

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