For our Social Marketing Meetup, we recently organized in Antwerp, I asked some people from all over the world to share in just one minute by video what social media means to them, from their perspective.
The results are some home-made videos in which industry leaders express their opinions. One of them was Steve Woods, CTO of B2B marketing automation company Eloqua, whom I interviewed earlier and who was invited by my good friend Koen De Witte, whose company Lead’fabric is the European partner of Eloqua and recently concluded a partnership with leading demand generation agency Pedowitz Group.
Steve is a leading B2B sales and marketing strategist who wrote a great book, Digital Body Language (you can download some chapters here) and has an excellent blog with the same name.