Steve Woods on social media: interactions lead to insights and…better sales

For our Social Marketing Meetup, we recently organized in Antwerp, I asked some people from all over the world to share in just one minute by video what social media means to them, from their perspective.

The results are some home-made videos in which industry leaders express their opinions. One of them was Steve Woods, CTO of B2B marketing automation company Eloqua, whom I interviewed earlier and who was invited by my good friend Koen De Witte, whose company Lead’fabric is the European partner of Eloqua and recently concluded a partnership with leading demand generation agency Pedowitz Group.

Steve is a leading B2B sales and marketing strategist who wrote a great book, Digital Body Language (you can download some chapters here) and has an excellent blog with the same name.

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The ROI of social media: a range of valuable opinions and insights

Recently, I wrote about the ROI of social media marketing. As you know, there are some misunderstandings and, to say the least, different opinions regarding this topic.

In the Social Marketing Forum, where I’m a member, some interesting opinions regarding the topic were posted when one of the members asked about the ROI of social media marketing.

I’m going to sum them up because it’s really interesting to have the opinions from different experts, with different backgrounds (performance marketing, social media management, B2B lead management marketing, web analytics, etc.). 

So, this will be the longest post ever on this blog, but it’s one you might want to print…

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