Econsultancy just announced the release of its ‘Email Marketing Best Practice Guide’, written by Dr Dave Chaffey.
This is a must-have for all email marketers because, first of all, the reports from Econsultancy are always good (I was a member for years) but, more importantly, Dave Chaffey is an absolute authority in the field of email marketing.
One of his books, “Total e-mail marketing”, has a prominent place in my library (for the record, there’s about 200 books there) and he also contributed to another book that was simply called “Internet marketing”, which I bought in 2000.