The strength of social media marketing: integration in function of people

Social media marketing is about relevance and people People use social media. Companies as well. Increasingly. Those are facts. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not. However, social media marketing is an extremely broad concept. For example, there is an enormous difference between the using social bookmarking for SEO purposes, customer service via social media and social CRM, to name just a few. Time to look at it in another way!

Social media marketing is an umbrella concept, something that entails many forms of interaction, media and marketing. However it is not an isolated island in itself. If people today combine various channels to inform themselves and interact, it is logical that we as companies and marketers should also do this.

Cross-channel marketing is a matter of customer-centricity and requires a very fundamental knowledge of customers, prospects, fans, etc. which is amongst other reasons what we strive for with social media monitoring.

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StrongMail acquires two agencies and launches email & social CRM agency Threadmarketing

The convergence between email marketing and social media marketing has been one of StrongMail’s strongest assets for quite some time now. With products such as Social Studio and StrongMail Influencer, the company has developed the means to realize a mutual reinforcement between social media and email. And now, some important dimensions have been added: CRM, with of course an included social aspect, and strategic advice.

StrongMail does not execute this by offering new products or services, but by creating an email and social CRM agency with the name: Threadmarketing.

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