analytics Archives - Social Email Marketing

StrongMail acquires two agencies and launches email & social CRM agency Threadmarketing

The convergence between email marketing and social media marketing has been one of StrongMail’s strongest assets for quite some time now. With products such as Social Studio and StrongMail Influencer, the company has developed the means to realize a mutual reinforcement between social media and email. And now, some important dimensions have been added: CRM, with of course an included social aspect, and strategic advice.

StrongMail does not execute this by offering new products or services, but by creating an email and social CRM agency with the name: Threadmarketing.

Landing page optimization: keep it simple, relevant and keep your promise!

According to Econsultancy’s “Email Marketing Industry Census 2010” report, segmentation, measurement and analytics, and campaign optimization belong to the main areas email marketers have to focus on this year.

In the report, the words “ROI” and “results” are never far away, and if you take a look at the above mentioned areas, you can see that they all revolve around increasing efficiency, conversion and the bottom-line.

Segmentation and personalization, which is another priority as you can see below, ultimately seek to improve the results of our email marketing efforts.