According to Econsultancy’s “Email Marketing Industry Census 2010” report, segmentation, measurement and analytics, and campaign optimization belong to the main areas email marketers have to focus on this year.
In the report, the words “ROI” and “results” are never far away, and if you take a look at the above mentioned areas, you can see that they all revolve around increasing efficiency, conversion and the bottom-line.
Segmentation and personalization, which is another priority as you can see below, ultimately seek to improve the results of our email marketing efforts.