Recently I asked Steven Woods, CTO at leading B2B marketing automation software provider Eloqua to share his thoughts about social media for another blog. Steven explained how he sees the role of social media in marketing automation and lead management.
I thought it was worth posting here too. This is what Steven wrote.
Marketers today are learning about a barrage of new concepts and techniques. Social media is clearly a topic that cannot be ignored, as messages are spread through ever-larger social networks with increasing speed. Marketing automation is being adopted at rapid pace, altering the way that marketers are able to define and deploy campaigns.