Galen De Young : “the smartest B2B marketers will master how to leverage and optimize content across search, email, and social”

Galen De Young Contributor Ambal Balakrishnan from Click Documents, recently interviewed Galen De Young, managing director of Proteus B2B and Proteus SEO. Ambal asked Galen’s view on the role and rise of content in B2B marketing.

According to De Young, content marketing will become the first priority of top B2B marketers because of its powerful role in positioning, lead generation & nurturing, social media, and organic search.

The focus and investment on SEO will increase sharply as B2B marketers seek to leverage content marketing across multiple search channels, he says.

However, according to De Young, B2B marketers will struggle to source people who can write well and effectively package content marketing.

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André Lejeune, CEO Selligent: CRM is increasingly marketing-oriented

Andre Lejeune - CEO Selligent
Andre Lejeune – CEO Selligent

Pan-European Conversion Marketing and Interactive CRM software vendor Selligent (disclaimer: I worked for the company as a consultant a few years) is actively marketing its revamped marketing suite. I interviewed CEO André Lejeune concerning the company’s strategy and the market developments surrounding marketing automation and CRM.

I started by asking Lejeune what he thinks about the “hot topic” of the moment in marketing, social media, and how it’s connected with email marketing and CRM from a customer-centric perspective.

André Lejeune: “Social media marketing has so far mainly been used for branding. Integration into cross-channel interactive marketing however, offers interesting possibilities, and is becoming increasingly important. The integrations that I have so far encountered between CRM or marketing solutions and social networks are still not strong enough. At Selligent, we are intensifying this integration further and also leverage social media in our own cross-channel and customer-centric marketing strategy.”

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