Posted this somewhere else in November but it should be here too. Email marketing and cross-channel marketing solutions provider Responsys has published an email marketing guide for online retailers.
The publication, called “The Retail Email Guide to Multichannel Engagement: How Email Marketing Drives Interest in Other Sales and Marketing Channels”, discusses the growing need for cross-channel marketing coordination and explores how leading online retailers are promoting and leveraging other channels, such as mobile and social, in their email marketing messages.
Nearly 80 percent of marketers say they are executing cross-channel campaigns to some degree, according to MarketingSherpa.