Here is a post from the second new contributor of the day I am glad to welcome. Chris Yoko from Yoko Consulting, a performance driven marketing consultants firm, looks at mobile email in his first post (for this blog of course).
Of the many companies I speak with, as well as various colleagues and other professionals, most think they have their email game down pat. We’re tracking statistics, we test subject lines and creative and we’re following all the rules. What more could you ask for?
Mobile technologies and devices are adopted by consumers at an incredible speed. Desktop computing is being overtaken by mobile computing with an increasing range of devices and formats.
The smartphone is becoming a communications hub – indeed, for social networking and email as well – and allows users to integrate location, social networking, communication and information. The war of the formats is raging (smartphones, netbooks, MIDs,…) but it’s obvious mobile is a key focus.
This is a challenge for businesses and of course an opportunity. On the Email Institute web site, I found an article by Epsilon’s Colin Bhowmik including some thoughts on the iPad and some tips.