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Social media marketing case: how Mountain Dew took co-creation and crowdsourcing to the next level

Logo_Co-Creation_kl The people at social media marketing agency Mindjumpers, recently posted about an interesting campaign that really made a very good use of social media and co-creation.

You can read it below.

Soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with over 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign.

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Categories Case studies, Crowdsourcing Tags ambassadors, DEWmorcrazy campaign, Facebook page, Fan-driven marketing, Mountain Dew, Twitter account, YouTube pitch

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