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ExactTarget released a study that looked at the digital channels Americans check first. According to the survey, the first thing 58% of the online “consumers” do when “connecting” is checking their email or as ExactTarget puts it: “interacting with companies on email”.
I’m not an American but if I was, I would be in that 58%.
Search engines and portals rank second. 20% of Americans start their online day visiting a portal or using a search engine.
The portal seems obvious since many set a portal as the default page in their browser and quite a few people I know don’t bother changing the default settings of their browser when buying a new computer.
But I guess that’s just one possible explanation. Visiting a portal must be like reading the newspaper for many and I guess search engines play a similar role.
Back to the data. According to the ExactTarget survey, 11% of Americans start their online journey with Facebook.