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Digitally starting your day: email and Facebook for breakfast

     Breakfast


ExactTarget released a study that looked at the digital channels Americans check first. According to the survey, the first thing 58% of the online “consumers” do when “connecting” is checking their email or as ExactTarget puts it: “interacting with companies on email”.

I’m not an American but if I was, I would be in that 58%.

Search engines and portals rank second. 20% of Americans start their online day visiting a portal or using a search engine.

The portal seems obvious since many set a portal as the default page in their browser and quite a few people I know don’t bother changing the default settings of their browser when buying a new computer.

But I guess that’s just one possible explanation. Visiting a portal must be like reading the newspaper for many and I guess search engines play a similar role.

Back to the data. According to the ExactTarget survey, 11% of Americans start their online journey with Facebook.

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Categories Research, Social email marketing Tags acquisition, brand interaction, browser, convergence of social and email, corporate site, CoTweet, deals, default page, digital morning, email, ExactTarget, Facebook, fans, followers, generate leads, Generation Y, interact with brands across email and social media, intranet, Morgan Stewart, multitasking, news site, online newspaper, portals, product information, promotions, search engines, subscribers, task-oriented, Twitter, young adults

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