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Word of mouth is still primarily an offline matter

No matter how many online social media exist: people still mainly talk to each other about products, companies and experiences in ‘real-life’ in person contacts.

This does not mean that opinions on social networks, online peer reviews, blogs and all the other only digital media where people can get informed by influencers have no impact. 

But still: word of mouth is and remains primarily an offline matter.

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Categories Word-of-mouth & viral marketing Tags communication agency Razorfish, Flash application, Fluent report, influencers, online social media, online WOM, PDF logo, Razorfish, WOM, word of mouth

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