Giedrius Ivanauskas: the balance in communication power between brand and consumer

Giedrius Ivanauskas The power of the consumers in social media can be deceiving. According to Taylor Ellwood’s post, only consumers with large lists of followers can be actually influential. It is a really straight forward and natural assumption, but it presents quite an interesting opportunity for the brands working in social media.

Why? Brands and people related to big brands (Bill Gates, Steve Jobs, Seth Godin) usually attract the biggest crowds of followers on social media properties. These social accounts have indisputably greater social influence than normal personal accounts.

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