Ryan Schoenefeld Archives - Page 4 of 6

Social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and where the world of social media is headed.

Regardless of the implications, I am intrigued by the possibility of what’s to come and where the trends will ultimately lead. However, even with excitement there comes a degree of obfuscation. One can never truly predict the course of time and we will have to wait to see where the developments in digital technology occur.

Nonetheless, social media has already brought about innovation and has even changed over time to become more user-friendly. Individuals now have the convenience of updating one aggregate site, which will post a message on a collection of different social environments.

I was recently asked how I would define the nature of social media and social media marketing. As a result, I pondered what social media means to me and how I would specifically describe it. All-in-all, I personally think that social media defies definition and overall classification, because in a sense it comes down the approach that people use.

However, I am sure there are people scattered throughout the world who would think differently and express the conceivable way to conduct social media in their own mind. But I think that is part of the intrigue of social media–that everyone has their own way of establishing their approach and new media perspective, which cannot be challenged in a sense.

Some individuals use it for personal networking and other people utilize it for professional purposes. Regardless of the reason, businesses and individuals cannot seem to isolate themselves from joining the celebration and expressing themselves through digital avenues.