The importance of a social media strategy

Strategybis Social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and where the world of social media is headed.

Regardless of the implications, I am intrigued by the possibility of what’s to come and where the trends will ultimately lead. However, even with excitement there comes a degree of obfuscation. One can never truly predict the course of time and we will have to wait to see where the developments in digital technology occur.

Nonetheless, social media has already brought about innovation and has even changed over time to become more user-friendly. Individuals now have the convenience of updating one aggregate site, which will post a message on a collection of different social environments.

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Article marketing, content marketing and content buying: an exploration

I’m preparing a report on article marketing, content marketing, syndicated content and content marketplaces. What does this have to do with this blog? Well, first of all, it’s not so much about this blog itself since the report will be published in other media too.

As I wrote before, relevant and share-worthy content is key (as is using and highlighting the content your community produces) and one of the main challenges for (email) marketers will be to create relevant and timely content for their newsletters. So, the report is about the content market but also about the importance of content in social media marketing, email marketing, SEO, well, every form of marketing (including the words in the call to action buttons on your website).

Now, to have great content, sometimes this will require hiring a copywriter, maybe even buying content or syndicating it. Over the last few months, I have been trying out content platforms such as Associated Content, Constant Content and many others. I’ll report on my findings soon but of course the conclusion is clear: a big no.

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