Article marketing, content marketing and content buying: an exploration

I’m preparing a report on article marketing, content marketing, syndicated content and content marketplaces. What does this have to do with this blog? Well, first of all, it’s not so much about this blog itself since the report will be published in other media too.

As I wrote before, relevant and share-worthy content is key (as is using and highlighting the content your community produces) and one of the main challenges for (email) marketers will be to create relevant and timely content for their newsletters. So, the report is about the content market but also about the importance of content in social media marketing, email marketing, SEO, well, every form of marketing (including the words in the call to action buttons on your website).

Now, to have great content, sometimes this will require hiring a copywriter, maybe even buying content or syndicating it. Over the last few months, I have been trying out content platforms such as Associated Content, Constant Content and many others. I’ll report on my findings soon but of course the conclusion is clear: a big no.

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