Article marketing : an interview with Christopher Knight (

Christopher Knight from Worldwide Alexa traffic rank: 131. In the US : 58. Number of sites linking in: 33,232. Online: since end 1999. Who are we talking about ?, a website with a design that feels a bit as if Jakob Nielsen designed it (sorry, Jakob, just kidding) but who cares?

Not Christopher Knight, the founder of the website and the number one in article marketing from an Alexa viewpoint, before first competitor Articlesbase.

However, both have another business model and different approach as I’ll explain in later posts. In this post, it’s all about article marketing and since I interviewed Christoper Knight to find out the facts and myths about article marketing and to find out if and why companies should publish or reprint articles from a site such as in their email newsletters, websites, blogs, etc.

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Article marketing, content marketing and content buying: an exploration

I’m preparing a report on article marketing, content marketing, syndicated content and content marketplaces. What does this have to do with this blog? Well, first of all, it’s not so much about this blog itself since the report will be published in other media too.

As I wrote before, relevant and share-worthy content is key (as is using and highlighting the content your community produces) and one of the main challenges for (email) marketers will be to create relevant and timely content for their newsletters. So, the report is about the content market but also about the importance of content in social media marketing, email marketing, SEO, well, every form of marketing (including the words in the call to action buttons on your website).

Now, to have great content, sometimes this will require hiring a copywriter, maybe even buying content or syndicating it. Over the last few months, I have been trying out content platforms such as Associated Content, Constant Content and many others. I’ll report on my findings soon but of course the conclusion is clear: a big no.

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