All about social media and emerging marketing technologies for marketers

Ebooksocialmedia In this digital and social media era, marketers are increasingly embracing digital technologies and try to stay up-to-date with emerging trends. This is a difficult exercise because as a marketer you tend to lose yourself in technologies, media and channels and tend to forget the bigger picture.

The real exercise is not to fully understand all digital channels (although I encourage you to do so) but to understand how you can use all these new social and other media for marketing purposes.

I am often asked, when writing for other blogs about social media marketing, to describe social media in simple terms or to tell people how to get started. I always try to answer, but it is a huge exercise.

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Article marketing : an interview with Christopher Knight (

Christopher Knight from Worldwide Alexa traffic rank: 131. In the US : 58. Number of sites linking in: 33,232. Online: since end 1999. Who are we talking about ?, a website with a design that feels a bit as if Jakob Nielsen designed it (sorry, Jakob, just kidding) but who cares?

Not Christopher Knight, the founder of the website and the number one in article marketing from an Alexa viewpoint, before first competitor Articlesbase.

However, both have another business model and different approach as I’ll explain in later posts. In this post, it’s all about article marketing and since I interviewed Christoper Knight to find out the facts and myths about article marketing and to find out if and why companies should publish or reprint articles from a site such as in their email newsletters, websites, blogs, etc.

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