All about social media and emerging marketing technologies for marketers

Ebooksocialmedia In this digital and social media era, marketers are increasingly embracing digital technologies and try to stay up-to-date with emerging trends. This is a difficult exercise because as a marketer you tend to lose yourself in technologies, media and channels and tend to forget the bigger picture.

The real exercise is not to fully understand all digital channels (although I encourage you to do so) but to understand how you can use all these new social and other media for marketing purposes.

I am often asked, when writing for other blogs about social media marketing, to describe social media in simple terms or to tell people how to get started. I always try to answer, but it is a huge exercise.

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