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Five unconventional search engine traffic sources using social media and communities

As an online marketer, it is essential to be able to think on your feet to avoid falling behind. In this incredibly competitive industry, uncreative solutions quickly end up growing saturated, and saturated markets become havens for spam, inflated pricing, and low quality traffic.

There is a reason for the ever-frequent failure of PPC campaigns and SEO efforts: they are too popular and competitive for most online marketers.

However, there are still some traffic assets out there that are both inexpensive, sometimes even free, and unsaturated.

These five search-based traffic sources appear in all major search engines (Google, Yahoo, and Bing).

Gigya: the growing importance of social network referral traffic

I recently downloaded a paper, called “Social is the Next Search” from Gigya. In this post I want to share a few takeaways from the paper that gives some good insights and also contains data from several sources such as Compete, Nielsen and more.

For the record, Gigya offers social optimization services.

According to the paper, online Businesses must optimize for social network referral traffic. I quote: “referral traffic is as significant from social networks as it is from search engines, making Social the next Search”.

The increasing popularity of social networking sites as a platform to share friend’s activities and opinions has created a new opportunity for businesses looking for an innovative marketing strategy and from a traffic viewpoint it is no different.