According to data from Trend Stream and Lightspeed Research, nearly 80 million people uploaded photos in November last year and 15% put video online.
Most of this material is personal, but often it’s also business content.
Both companies also recently found in their Global Web Index that watching video online has become mainstream.
Almost 70% of U.S. web surfers watch video clips online and 19% share online video with others.
More data (PDF) here.
Recently I asked Steven Woods, CTO at leading B2B marketing automation software provider Eloqua to share his thoughts about social media for another blog. Steven explained how he sees the role of social media in marketing automation and lead management.
I thought it was worth posting here too. This is what Steven wrote.
Marketers today are learning about a barrage of new concepts and techniques. Social media is clearly a topic that cannot be ignored, as messages are spread through ever-larger social networks with increasing speed. Marketing automation is being adopted at rapid pace, altering the way that marketers are able to define and deploy campaigns.