I repeatedly said that in social email marketing you want to focus even more on the content of your emails to make them sharable. However, of course your business content should always be relevant and important, regardless the medium.
Relevant content in emails is not only important because of sharing. It’s also crucial for getting your email marketing basics right: reaching the inbox, getting your emails opened and generating good old clicks.
A few more hours and we’re in 2010 (depending on where you live). Time for some quick notes on some expected trends for the 2010 calendar year in terms of email marketing.
But you can’t say email marketing to marketing departments without also mentioning social media marketing programs.
More and more companies are putting marketing dollars into developing social media communities, expanding into a market growing so large it may be the dominant force in online marketing in a matter of years (hello 350 million subscribers on Facebook).