Alterian: social media marketing investments grow; social media monitoring and analysis tools will thrive

According to the annual worldwide survey of content management, email marketing, web analytics, social media monitoring and much more, company Alterian, 66% of 1068 surveyed marketing professionals will invest more in social media marketing in the next 12 months.

This of course does not mean that 66% of respondents will increase their marketing budgets: 40% of the 66% that will spend more in social media marketing, and I quote, “said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their social media marketing activities”.

The survey also found that 67% of respondents feel social media is either ‘increasingly important’ or ‘critical to success’.

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