Email marketing: 5 tips for effective email copywriting

I found this interesting post via the Email Institute and got the kind permission to share it with you.

In these social media times, I can’t emphasize the importance of share-worthy and relevant copy enough.

But marketers have always known that effective copy is crucial, even before social media existed and, yes, even before email existed.

Here is a good reminder with tips for effective email copywriting!

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Email marketing: driving customer retention with email, a checklist

I found an interesting post on the Email Institute blog with tips to drive customer retention with email.

It contains some interesting insights that I would like to share with you, of course with permission of the Email Institute.

In these challenging economic times all marketers are under pressure to deliver smarter, more effective and accountable campaigns.

Acquiring new customers will always be important for long-term growth, but the demands of the economic slowdown leads to a greater emphasis on retaining existing customers and fortifying customer loyalty.

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