subscribers Archives - Social Email Marketing

How to reach that network: make it shareworthy

The classic mail-a-friend usage has been declining for a while and now with the new options to share to/on social networks it is all but gone. Yet the new kid on the block (comparatively), which is social media, has left quite some marketers baffled: if it’s so great, why is their content not shared?

They are taking all the measuring and tracking steps possible to make sure no part of the communication chain is missed, but to say the sharing is in the top range of all clickthroughs, no sir. Why is it then that it’s not that loved by subscribers?

Digitally starting your day: email and Facebook for breakfast

ExactTarget released a study that looked at the digital channels Americans check first. According to the survey, the first thing 58% of the online “consumers” do when “connecting” is checking their email or as ExactTarget puts it: “interacting with companies on email”.

I’m not an American but if I was, I would be in that 58%.

Search engines and portals rank second. 20% of Americans start their online day visiting a portal or using a search engine.

The portal seems obvious since many set a portal as the default page in their browser and quite a few people I know don’t bother changing the default settings of their browser when buying a new computer.

But I guess that’s just one possible explanation. Visiting a portal must be like reading the newspaper for many and I guess search engines play a similar role.

Back to the data. According to the ExactTarget survey, 11% of Americans start their online journey with Facebook.